On February 23, 2026, Pure Storage officially rebranded as EverPure. If you’re a customer, the first thing to know is: nothing changes operationally for you. Your contracts, your FlashArray and FlashBlade products, your certifications, your commercial terms – all intact.
But the rebrand itself is worth paying attention to.
What’s Behind the Name
EverPure combines two things that have always defined this company: the simplicity and reliability of “Pure,” and the Evergreen philosophy of continuous, non-disruptive evolution. The result is a platform that commits to growing with your business – without forced upgrades, without planned obsolescence.
The bigger story is the shift in ambition. EverPure is moving beyond storage into full Enterprise Data Cloud territory built for the speed and complexity of the AI era. As part of that move, EverPure announced its intent to acquire 1touch.io, adding automated data discovery and classification to the platform. That means smarter, AI-ready data infrastructure, not just fast storage.
Why TeraSky Is the Right Partner for This Journey
We’ve been a Pure Storage Tier-1 partner from the start, and we’ve never just sold the platform. We build the full solution around it.
That means end-to-end visibility across your data environment. It means designing and building Data Pipelines and AI Pipelines, not just provisioning storage. And it means bringing deep expertise across Cloud, Kubernetes, GenAI, MLOps, and GPU infrastructure – so that EverPure’s foundation connects seamlessly to everything built on top of it.
It means understanding your business well enough to tailor EverPure to it, not the other way around.
As EverPure expands its scope, the value of a partner who sees the full picture only grows. That’s exactly what TeraSky brings.
Questions about what the transition means for your environment? Get in touch – we’re here.